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About


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About


 

wasiswas is an independent, boutique advertising agency based in Honolulu, Hawaii. The agency is managed by Bradley Shin, a creative director and advertising copywriter who has worked on many of Hawaii's most recognizable brands including American Savings Bank, Central Pacific Bank, Hawaii State FCU, Farmers Insurance, DTRIC Insurance, Outrigger Hotels & Resorts, Aqua-Aston Resorts, Hawaiian Host, UHA Health Insurance, Zippy's, Poke&Box, Island Air, Windward Mall, Ala Moana Dental Care, Aloha United Way, Hospice Hawaii/Navian Hawaii, Olelo Community TV, Hawaii State Department of Health, UH System, Honolulu Board of Water Supply, HGEA, Kapiolani Medical Center, Hawaii Pacific Health, HSTA, Foodland, HomeWorld, SlumberWorld, HonBlue, Hawaii Nature Center, Servco, Lexus Hawaii, Toyota Hawaii, Subaru Hawaii, Mid-Pacific Institute, CEI Hawaii, Koolau Ballrooms, Lanai Cat Sanctuary and many others.

Prior to starting up wasiswas, Bradley Shin was a Founding Partner and Creative Director at Hendrix Miyasaki Shin Advertising, a Senior Copywriter at Peck Sims Mueller, and a Copywriter at Ogilvy & Mather, Hawaii.

The name wasiswas refers to the idea that life often repeats itself – what "was," becomes what "is," becomes what "was" once more. A seed, grows into a tree, which produces more seeds. The logo combines the two Ws in wasiswas and displays them as repeating waves, evoking the never-ending waves that journey to Hawaii's shores.